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Group Marketing Director
To appoint the first Group Marketing Director for a leading automotive organisation.
Reporting into the Managing Director, the Group Marketing Director of this £multi-billion business would be responsible for defining the business’ marketing and digital strategy.
Due to the previous traditional structure of the organisation, the successful candidate would need to be able to create a strategy to attract and retain a high volume of customers from scratch. The ability to drive change in a sales-led organisation was vital. Furthermore, the remote location of the business’ headquarters would be a challenge.
The client wanted to hire from outside the automotive industry, so we searched for and pinpointed key targets from a diverse range of backgrounds using predetermined criteria, and set about engaging with them.
Fortune Hill used their extensive network and rigorous mapping methodologies to identify and connect with key priority candidates based in the local area. We also made contact with talent recommended to us from further afield.
The brand is not well known outside the industry, but due to the professional and influential nature of our approach we were able to get individuals to commit to exploring the opportunity further. Our shortlist of 5 individuals was well received, and all 5 were interviewed.