Fora is London’s leading provider of premium, design-led flexible workspaces, known for delivering exceptional member experiences through hospitality, community, and wellness.

The brand serves forward-thinking businesses ranging from startups to global enterprises, combining thoughtful design, seamless operations, and world-class service to create environments that inspire productivity and creativity.

With over 60 distinctive locations across London, the UK, and Germany – totalling more than 3.2 million sq ft – Fora has welcomed over 300,000 members since inception and now serves a community of over 30,000 members. Notable clients include Ocado, The British Fashion Council, and Pangaia.

The business is part of The Office Group (TOG), backed by Blackstone and Brockton Capital, and continues to scale its European presence while redefining what the modern workspace experience can be. A key aspect of this evolution is the elevation and unification of the brand through ambitious, data-driven marketing that connects creativity, community, and commercial outcomes.

Fora’s working culture is collaborative and in-person first – anchored in its Fitzrovia headquarters—with employees typically spending four days a week on site. The organisation blends entrepreneurial energy with the discipline and ambition of a PE-backed, growth-stage business.

The Marketing & Communications Director will play a pivotal leadership role in shaping Fora’s brand story and driving commercial growth. Reporting to the Group Commercial Director, this leader will co-own the vision, strategy, and execution of all marketing and communications activity, balancing creative excellence with measurable business impact.

This is a dual leadership model: two Co-Heads / Directors of Marketing & Communications will work in close partnership, each bringing complementary strengths. Together, they will build and scale a best-in-class marketing function that connects brand building with revenue growth.

The role is highly strategic, outward-facing, and hands-on, responsible for driving brand awareness, customer acquisition, and engagement across all channels. It demands a sophisticated understanding of creativity, data, and commercial levers to deliver marketing that both inspires and performs.

Scope & Responsibilities

Strategic Leadership

• Define and co-lead the overall marketing vision and roadmap aligned with Fora’s growth and brand ambitions.
• Translate company objectives into actionable, measurable marketing plans.
• Lead annual planning, budgeting, and performance reviews for the marketing function.
• Work closely with peers across Sales, Operations, and Customer Success to ensure strategic alignment and consistent delivery.

Brand Management & Creative Direction

• Oversee brand positioning, messaging, and identity across all channels and touchpoints.
• Lead the evolution of Fora’s visual identity and tone of voice, ensuring distinctiveness and market relevance.
• Inspire and direct internal and agency creative teams to deliver bold, culturally resonant campaigns.
• Maintain brand consistency and excellence in execution across content, design, and partnerships.

Digital & Performance Marketing

• Partner with the Performance Marketing lead to help drive acquisition, retention, and lifecycle marketing.
• Ensure data-driven optimisation across all digital channels and campaigns.
• Work in partnership with colleagues to champion insight-led marketing decisions through robust measurement frameworks.

Partnerships

• Define partnership strategy to drive awareness, advocacy, and incremental revenue opportunities.
• Ensure consistent brand experience across all event and experiential activations.

Team Leadership & Development

• Co-lead and develop a high-performing, multi-disciplinary marketing team, with direct line-management accountability for the Creative studio and Partnerships Manager.
• Foster a culture of creativity, accountability, and collaboration.
• Champion data-driven decision-making and continuous learning within the function.

Success in Role

First 6 Months:

• Establish trust and alignment with team members and key senior stakeholders.
• Audit current marketing strategy, team structure, and agency landscape; identify opportunities to enhance impact and efficiency.
• Define clear performance metrics (brand health, acquisition, conversion, engagement) and begin implementing measurement frameworks.
• Deliver first integrated campaign showcasing creative ambition and commercial results.

12–18 Months:

• Achieve measurable uplift in brand awareness, occupancy growth, and marketing ROI.
• Embed a unified brand identity and marketing operating model across the organisation.
• Build a high-performing, strategically aligned marketing team.
• Position Fora as a market leader in brand experience, creative excellence, and customer engagement.

• London HQ.
• Ways of working: Office‑first culture (minimum 4 days/week on‑site).