Our client wanted to understand marketing budget structures.
Our client's Chief Marketing Officer wanted to understand the different ways in which a £60million marketing budget could be structured on a local, international and global basis in similar businesses.They also wanted insight about leadership development schemes within those organisations.
The research team initially highlighted a list of relevant target businesses and discussed potential options with the client.
Once agreed, we approached and a number of senior contacts in order to obtain the necessary insights to present back to the client. We compiled insights from a variety of sources on leadership development programmes to also be included.
We presented a detailed report to the board
The report included a summary highlighting best practice in three of our client's major competitors. We included comprehensive detail about the leadership development programmes within each of those companies as well as incorporating wider market trends.
"Fortune Hill not only delivered a great result but also provided a great service."
The Fortune Hill difference
Our approach is different and that makes all the difference. By questioning common convention, we have developed a model that challenges the out-of-date methodologies and fee structures of traditional firms.
We perform in-depth due diligence to ensure that the talent we introduce is of the highest calibre and the best fit for your organisation.
We tailor our approach to each assignment and our team dedicates significant time to understanding your business, culture and specific requirements.
Industry leading results
Fortune Hill has a 98% success rate (the industry average is 65%).