Reporting to the Marketing Director, the Creative Director is responsible for translating global brand guidelines into locally relevant campaigns ensuring a consistent, visually compelling and impact brand presence across all platforms. You will oversee the full creative process, from initial concept development through to production, across multiple channels including TV, digital, social, CRM, and partnerships.

The company’s marketing campaigns centre around storytelling that integrates charity impact, winner stories, and local community engagement, while bringing the dream of these homes to life across all channels and tailoring it to different consumer segments to build trust and excitement. You’ll work in close partnership with the Property teams to shape the visual identity of video and photo content for Omaze, driving innovation, and delivering high-quality creative outputs that inspire and engage audiences throughout Germany.

You will be responsible for ensuring all creative output is on-brand, culturally resonant, and commercially impactful, driving brand love, audience engagement, and measurable commercial outcomes. While you will draw on Omaze’s global brand guidelines and proven playbook, you will be entrusted to earn the influence and authority to inspire bold, world-class creative that empowers Omaze Germany to captivate audiences, amplify its mission, and fulfil the extraordinary success story it is destined to write.

You will need to build your team, engendering a culture of innovation, experimentation, and data-informed creativity, using audience insight and campaign analysis to continually improve creative output.

Key Responsibilities

Brand and Creative Leadership:

• Oversee the delivery of all video and photo content for Omaze Germany, ensuring consistency across all marketing channels and platforms
• Provide strong Creative Direction for video and photo promotional and brand assets, inspiring and guiding creative teams in producing exceptional work
• Work closely with brand colleagues and the VP of Property (in charge of house selection and design) to develop and deliver standout creative concepts for TV, digital, CRM and social media campaigns

Content and Production Oversight:

• Work collaboratively with internal and external partners to execute high-quality TV commercials, brand, digital and social content
• Collaborate with colleagues in marketing and the VP of Property to ensure a streamlined creative development process from ideation to execution, ensuring all assets align with Omaze’s brand codes, position and goals
• Approve all video and photo creative deliverables, including TV, radio and cinema commercials, digital assets, charity, winner and local impact content
• Apply a deep understanding of the production and editing process to deliver polished, impactful visual assets that are performance-driven and brand-elevating

Cross-Functional Collaboration:

• Work closely with Property & Partnerships, Brand, Marketing, Communications, Social and Product to ensure cohesive storytelling and visual messaging
• Partner with the Insight and Analysis teams to optimise strategies for video and photo content based on audience preferences and campaign performance
• Serve as the primary liaison between the creative team and key stakeholders, ensuring compliance with brand guidelines

Team Leadership & Development:

• Build, lead, mentor, develop and inspire a talented team of graphic designers, videographers, creative managers and external creative partners
• Foster a culture of creativity and collaboration, encouraging innovation while maintaining high standards.

• Munich based. Omaze operates a hybrid model, and colleagues are expected to be in the office on average 3 days per week
• You must be willing to travel domestically for creative projects as needed, plus regular travel to London HQ