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The Brief

Our brief was to appoint the first Group Marketing Director for a leading automotive organisation.

Reporting into the Managing Director, the Group Marketing Director of the £500 million business would be responsible for defining the business' marketing and digital strategy.

Due to the previous traditional structure of the organisation, the successful candidate would need to be able to create a strategy to attract and retain a high volume of customers from scratch. The ability to drive change in a sales led organisation was vital. Furthermore, the remote location of the business' headquarters would be a challenge.

The Process

The client wanted to hire from outside the automotive industry, so we searched for and pinpointed key targets from a diverse range of backgrounds using predetermined criteria, and set about engaging with them. As a number of our client’s employees had not historically bought into the value of marketing, it was essential that the targeted individuals could share examples of influencing others.

Fortune Hill used their extensive network and rigorous mapping methodologies to identify and connect with key priority candidates based in the local area. We also made contact with talent recommended to us from further afield.

The brand is not well known outside the industry, but due to the professional and influential nature of our approach we were able to get individuals to commit to exploring the opportunity further. Our shortlist of 5 individuals was well received, and all 5 were interviewed.

The Result

Fortune Hill appointed the client's first choice of candidate, who was a perfect cultural fit for the organisation. This individual has been able to successfully impart their ideas to the client’s organisation, and revolutionised the business’ approach to marketing. The individual’s appointment has already had a direct impact on sales.

The client was able to hire an individual who had all of the required skills and experience for the role and was a perfect cultural fit.

"This is the first time I've worked with James and he's shown me and my new employer what good head hunting looks like. He took time and care to understand the role and the company to identify what works for them. He spent as much time with me as a candidate checking not only my experience but my aspirations. The result is the best start to a company and a role I've had in a long while"

Appointed Marketing Director, on behalf of the client

The Fortune Hill difference

Our approach is different and that makes all the difference. By questioning common convention, we have developed a model that challenges the out-of-date methodologies and fee structures of traditional firms.

Exceptional talent

We perform in-depth due diligence to ensure that the talent we introduce is of the highest calibre and the best fit for your organisation.

Bespoke approach

We tailor our approach to each assignment and our team dedicates significant time to understanding your business, culture and specific requirements.

Industry leading results

Fortune Hill has a 98% success rate (the industry average is 65%).

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